The Road
Jess Traveled


Storytelling has become quite the buzzword circling the business world, so let’s unpack what it looks like to use equine storytelling in your horse business’s marketing efforts. But first: stories. What’s the big whoop? Our brains are wired to connect with them. Think about it. Stories have been in your life for as long as […]

Equine Storytelling in Marketing

Written by Guest Contributor Caroline Arendt What do you get when you mix one of the most-downloaded social network apps with snappy, digestible and fun content? You get Instagram Reels. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore […]

5 Reasons Equine Brands Should be Using Reels

Equine entrepreneurs use task management software to keep their horse business organized.

As an equine professional, you have a lot going on. Think about it… caring for one horse (let alone an entire barn) is a large task. You have to balance their nutrition, keep their health in check, and exercise them regularly. On top of that, running a business is not for the faint of heart. […]

Organize Your Equine Business with Task Management Software

Instagram is a powerful place to build community and get inspired, so I am sharing my favorite ten equestrian social media accounts – from one horse girl to another.

10 Equestrian Instagram Accounts Every Horse Girl Needs