Taylor Ribble was raised in the equine industry and never pictured herself apart from it. She was born in love with rodeo which led to chasing buckles and paychecks on the high school circuit in Wyoming for a short season and then at the college level for Colorado State University. “Horses saved me.” It wasn’t […]
Earlier this month, I had the pleasure of photographing Hayley and her flashy mare, Ruthie, at their home near Oklahoma City. A huge thunderstorm had just swept across the land leaving us with some fresh, green grass for this sunrise shoot. After tragically losing her horse not too long ago, Hayley had the courage to […]
Owning a horse is more than just winning in the show ring. Think about it. Those fateful few minutes at the show or those few seconds at the rodeo are just a fraction of the time you spend preparing for that moment. I think photographing horses is the same. Equine photography should be more than […]
Storytelling has become quite the buzzword circling the business world, so let’s unpack what it looks like to use equine storytelling in your horse business’s marketing efforts. But first: stories. What’s the big whoop? Our brains are wired to connect with them. Think about it. Stories have been in your life for as long as […]
Written by Guest Contributor Caroline Arendt What do you get when you mix one of the most-downloaded social network apps with snappy, digestible and fun content? You get Instagram Reels. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore […]
Last weekend, I finally checked a trip off my horse girl bucket list when I traveled to Art of the Cowgirl in Bozeman, Montana at the Gallatin County Fairgrounds. I signed up to attend the 2020 event at the end of 2019, but it was canceled as an effect of the COVID-19 pandemic. You could […]
As an equine professional, you have a lot going on. Think about it… caring for one horse (let alone an entire barn) is a large task. You have to balance their nutrition, keep their health in check, and exercise them regularly. On top of that, running a business is not for the faint of heart. […]
Instagram is a powerful place to build community and get inspired, so I am sharing my favorite ten equestrian social media accounts – from one horse girl to another.
Branding your equine business is how to successfully connect with more horse owners and turn them into loyal paying clients.