5 Reasons Equine Brands Should be Using Reels
Written by Guest Contributor Caroline Arendt
What do you get when you mix one of the most-downloaded social network apps with snappy, digestible and fun content? You get Instagram Reels. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the Reels tab on a user’s profile. Now that Instagram has claimed it’s no longer a photo sharing app, now’s the perfect time to add Reels into the mix! Brand or not, in a world of short-from content and viral trends — why not try Reels? Check out these 5 reasons why you should give them the old college try:
If you haven’t seen the “reels” icon, be sure to check it out! You’ve been warned – it’s addicting. While many think Reels may be Instagram’s clapback to TikTok’s popularity, Instagram has what TikTok doesn’t — the credibility that comes with familiarity and a loyal audience (I’m looking at you, people who were posting when the icon was a camera). There are over 1 billion active users already on Instagram — and if we’ve learned anything from the introduction of Instagram Stories, it’s that Instagram knows how to replicate a tried-and-tested format with success.
Remember when I previously mentioned that Instagram has claimed it’s no longer a photo sharing app? Cue Reels. Reels last longer than a photo post by filling the gap of high-quality content that’s still informal, but has a longer shelf life than the typical day or two of a standard photo post (yes, even with your preset). In comparison to a regular ol’ photo, Reels will continue to reach new people for days, sometimes weeks after you post them. This means that more people are discovering your content which can result in new leads and clients — whatever your objective may be.
Use reels to share behind the scenes, educational and product content or jump on the latest trends! This is a great way to showcase your brand’s values without selling them while differentiating and educating your audience.
Examples: Talking about a new product you love to have around the barn, sharing a training tip or even broadcasting a muddy horse with a trending song.
When you share Reels featuring certain songs, hashtags, or effects, your Reel may appear on dedicated pages when someone clicks on said song, hashtag, or effect. Because Reels are still a relatively new feature, the mysterious Instagram algorithm is heavily favoring Reel content meaning it’s easier to get discovered on the explore page by posting a Reel, which is the goal, right?
Remember, social media is supposed to connect us. Reels are a great way to stay up-to-date on the latest trends, the opportunity to create your own, and harvest a community!
If you’re looking to literally take center stage on the Instagram app, Reels may be for your horse business. At the moment there isn’t a ton of competition, but with Instagram’s latest shift announcement that could very well change! This being said, the choice is still yours. If you’re looking to get new eyes on your feed and why not try them? Giddy up, folks.
Caroline Arendt is a narrator of rural stories on social media and #ProfessionalHorseGirl. She has worked with leading equine brands like the PRCA, Grand Slam Social, NIGHTWATCH, and more. Based in Arizona, this social media butterfly offers social media event coverage, social media management, website design, and copywriting. Visit her website here.
If you are interested in contributing to the blog, I am always looking to amplify voices that are passionate about helping equestrian businesses reach their full potential. Get in touch here to introduce yourself!